A new campaign called Go Cycling, connecting cycling with good mental health and business success, is launching today in Amsterdam’s international business district, Zuidas. The campaign will run initially from 8 - 12 October to coincide with World Mental Health Day taking place on Wednesday 10 October.
Read releaseBYCS sees a world where 50% of all city trips are by bicycle by 2030. We call this global vision 50by30. This ambitious goal demands the brightest ideas and the most determined action. We believe it will lead to fundamentally healthier, happier and more prosperous cities.
BYCS acts as a catalyst for breakthrough solutions around cycling. We create and accelerate ideas, and we kick start collaborations. We're pursuing our bold 50by30 goal by launching innovative programs that can scale and engage people globally.
To realise 50by30, we work with others who share our vision. If you'd like to contribute to one of our programs or have a suggestion for a way we could collaborate, we'd love to hear from you.